Draw Your Customer
September 12, 2013
Draw your customer. Sounds pretty silly eh? Believe it or not many organizations are not able to do this. Some people’s reaction is that it is a silly comment. If you think about it for a minute it really does make sense.
Do you know who your customer really is? Is your product and or service developed to that person? What about your marketing efforts? Is your marketing strategy “throw it up on the wall and let’s what sticks?”
Tim Berry in his article “Not Everybody is Your Customer” writes Bill Cosby said well: “I don’t know the secret to success, but I do know that the secret to failure is trying to please everybody”. Research everything about your target customer and then find out who isn’t your customer.
Some businesses feel they have to be all things to all people. Think about your product or service. Who is the person that is going to make that purchase? Read the rest of this entry »
College Students Using LinkedIn?
September 5, 2013
LinkedIn is now marketing to college students. With the ever-evolving philosophy that LinkedIn has adopted, its latest offering is its University pages. The University pages are marketed to college students and recent graduates. That’s right, LinkedIn is now marketing to college students.
One can look at the LinkedIn’s latest move as being right on target. So many college graduates come out of school with little or no experience and very few connections. With the job market showing little if any growth, it’s imperative that college students learn another tactic in their search for employment and that is networking. Read the rest of this entry »
Social Business Success 