Social Business Success

It never ceases to amaze me how many professionals don’t know how to use LinkedIn.  The other evening I conducted a LinkedIn training at my local library.

The training was how to develop a LinkedIn profile.  The training lasted only 90 minutes.  I say only 90 minutes, because I like to take 2.0 – 2.5 to train on this subject.  It may seem like a lot, however there is quite a bit to learn about writing an engaging LinkedIn profile.

Photo is courtesy of LinkedIn.

I thoroughly enjoyed myself during the training.  The participants were from various backgrounds. There was also an individual that works in a college’s Career Employment Services office.  It’s gratifying to know that colleges are now talking with their students about how important it is for them to use LinkedIn as a tool to help them in land that new position.  In fact, LinkedIn has developed an entire module for students.

Why don’t more people use LinkedIn?  One reason is not everyone needs to use the program.  LinkedIn is marketed as a social media site for business professionals (interpret that any way you want).  I believe people think of LinkedIn as a business application more than a social media application.  Because of that mind set, I go out and educate people on what exactly LinkedIn is. Read the rest of this entry »